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Annual Business Valuations: Your Strategic Edge

By Joe Valentine, CPA/CVA, CFE

March 21, 2025

Business owners invest significant resources and time into growth, yet many overlook the importance of regularly assessing their company’s value. Our recently published article, New Court Ruling May Impact Buy-Sell Agreements in Estate Plans, detailed how changing regulations can impact valuations related to estate and succession plans. However, conducting an annual business valuation isn’t just about knowing the monetary value of a business;  it is about setting yourself up for strategic tax planning, smooth transitions, and better business decisions overall.

What Can a Business Valuation Do for You?

A business valuation provides a clear, data-driven understanding of your company’s worth, typically calculated based on factors such as its assets, liabilities, current earnings, projected future earnings, and market capitalization.

Every aspect of a business is examined during the valuation process to assess its overall worth, as well as the value of individual departments or units. Business owners can rely on professional evaluators to provide an impartial and reasonable estimate of their company’s value.

While the business value determined may seem to only reflect the price a buyer would need to pay to acquire the business outright, valuations are more than just a figure. A valuation is a tool that can help you:

  • Keep Your Buy-Sell Agreements in Check – Ensure agreements reflect your business’s current value so everyone is on the same page if a transition happens.
  • Optimize Tax Planning – Structure your business to minimize tax liabilities and utilize gifting strategies.
  • Prepare for the Future – Whether you’re thinking about selling, expanding, or passing the business on to your heirs, a valuation gives you a strong foundation for your next move.
  • Strengthen Business Strategy – Understanding your company’s value can help identify areas for improvement, expansion opportunities, and financial inefficiencies that may need to be addressed.

If you are looking to sell, merge, or acquire a business, our valuation experts understand the complexities involved in transactions and the necessity for both parties to optimize deal value. We offer business valuations, exit strategies, and acquisition strategies to help companies and individuals achieve mutual goals. For additional information on exit strategies, be sure to read our article, Guiding You Through a Business Merger, Acquisition, Transition, or Sale.

Avoid These Common Business Valuation Mistakes

Business valuations involve many moving parts, and it is easy to overlook certain key factors in the process. Whether you’re preparing for a sale, succession planning, or assessing your company’s worth, missing these important considerations can impact the calculated value of your business:

Not Understanding What Is Being Valued—Are you valuing a stock or an asset sale? How do goodwill, brand reputation, and client relationships factor in? Overlooking these elements can lead to inaccurate values.

Waiting Too Long to Get Market-Ready—Not understanding the value of the business before going to market may result in the business sitting on the market for too long. This may raise red flags to potential buyers and increase the risk of declining value over time.

Letting Short-Timer’s Syndrome Set in—Short-timer syndrome occurs when an owner has a value in mind but does not understand what goes into determining that value. If the value they envision is too high, the owner risks a decline in the performance of their business due to a lack of focus. They may already be mentally moving on to the next venture, and this loss of focus can negatively impact business value.

Overlooking Buy-Sell Agreements—Buy-sell agreements are crucial within closely held businesses, helping ensure smooth business transitions and reducing valuation disputes among shareholders by defining how the purchase price will be determined.  Buy-sell agreements should reflect your business’s current to avoid unnecessary complications or misunderstandings with shareholders.

What External Factors Impact Business Value?

While your business’s financials are the primary driver of value, there are a variety of other factors that also may play a role. Interest rates, for example, can impact a buyer’s ability to finance a purchase, and inflation can also influence long-term profitability and expenses. Other areas that could influence values are industry competition, technology advancements, market demand, and access to capital.

The many factors that can affect the value of a business can potentially be identified through the valuation process. When those factors are addressed ahead of time, you will be better equipped to take action.

Grimbleby Coleman Can Help

At Grimbleby Coleman, we specialize in providing valuation services customized to your unique circumstances. Our valuations team members hold the designation of Certified Valuation Analyst (CVA®), awarded in the U.S. to those who specialize in performing in-depth analysis to determine the fair value of a company. Candidates have vast business experience and meet stringent education requirements.  

Our team can assist you by providing valuation services to meet your needs. With our expertise, you can confidently navigate business transitions, whether planning for a sale, expansion, or succession.

Don’t wait to determine your business’s worth. Contact us today to start the conversation about securing your company’s future.